Marketing Software and Technology: How automation and business intelligence can calculate and improve your ROI
The current state of marketing technology and what's available
The best apps for improving your productivity
What marketing automaton is and how you use it
How business intelligence works and all the options available
How to decide what technology will work best for your company
How to make ROI-based decisions about marketing technology
When it makes sense to invest in a higher level of automation and business intelligence
Data and case studies showing a range of examples to learn from
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